So Fresh - Suzan Fitch Selected a Gen Art 2004 Fresh Face

Design by Susan Fitch



You’ve seen it on The Apprentice, and you’ll see it on Heidi Klum’s new Bravo series, Project Runway. But for the past 10 years, Gen Art has been taking the fashion world by storm, showcasing top fashion talent in high-profile group runway shows from coast to coast.

Chicago-based designer, Susan Fitch has been selected as one of Gen Art’s 2004 “Fresh Faces in Fashion,” aligning herself with the likes of Zac Posen, Rebecca Taylor, Cloak, Shoshanna, Louis Verdad and Chaiken. Fresh Faces is an annual showcase of the best emerging fashion designers in women’s apparel, menswear and accessories. One look at Susan’s latest collection and you’ll understand why Gen Art thinks she’s the next big thing! Covering all areas of dress from chic clutches for evening, to sumptuous shoulder bags for daytime, Susan’s Spring 2005 collection will take your breath away! It is a modish mixture of shimmering satins, sexy snakeskin, creamy calfskin and lush leather with colors ranging from bold orange and attention-grabbing gold, to creamy camel and pearlized ivory.

With her Midwest , Norman Rockwellesque upbringing and her teenage embrace Calvin Klein clothing, Fitch is the quintessential fresh-faced girl who realized early in life a love of handbags and design. Peeking inside vintage handbags to admire the luscious linings, she yearned to create something so delicate and beautiful. Fitch worked at several high-profile jobs before she launched her eponymous label in 2002 – including stops at Nordstrom, Saks Fifth Avenue and Neiman Marcus – but emerged with her vision of slightly tweaked classics intact. Susan graduated with a degree in Apparel Merchandising from Indiana University , home to one of her heros - Halston. She has taken her Indiana roots and love of fashion and turned them into an essential collection worthy of top honors. Like Susan herself, her collection are made for the woman who has her own sense of style and can mix vintage with innovative brands and old favorites. Today, Susan can proudly glance inside her creations to find that inner lining that sharpened her imagination as a child.

Susan Fitch handbags are sold across the country at specialty boutiques, like Ultimo in Chicago , Gold Kiosk at Ian Schrager Hotels, Razook’s in Greenwich , with prices ranging from $225 to $595. Susan Fitch handbags are represented by the RJM Group showroom in New York