Fight Breast Cancer


Crescent Moon today announced that it is proud to be joining the fight against
breast cancer by partnering with The Breast Cancer Research Foundation to raise funds for breast cancer research.
Crescent Moon has created a stylish pink-ribbon inspired Yoga/Pilates mat carrier named "The Caring Case(TM)," with a portion of sales going to the charity.

The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide. With over 211,000 new cases of breast cancer expected this year(1); Crescent Moon recognized the need and urgency to join the alliance to fight breast cancer. Through this partnership, Crescent Moon is pleased to donate 10% of all proceeds from the sale of the custom designed bag for the
upcoming year.

"We greatly admire The Breast Cancer Research Foundation for its incredible efforts in the ongoing fight against breast cancer and strongly believe that supporting the advancement
of research will one day eliminate this devastating disease," said Nelleke Masterson, Founder of Crescent Moon.
"We are aware that this is a very important issue for our customers and are thrilled about partnering with such a worthy cause through the launch of this special design."

The pink ribbon symbol has been widely publicized since its inception in 1991 in recognition of breast cancer awareness.
The exclusive Crescent Moon mat carrier will launch August 1st and incorporates pink accents in the design, as well as featuring a pink ribbon charm dangling from the bag handles.
As with all Crescent Moon bags, the Caring Case comes with a lifetime warranty and is backed by a complete satisfaction guarantee. The Caring Case will be available through the
Crescent Moon website, as well as select retailers and spas.
The Caring Case will retail for $129.99.

"A key to our success at The Breast Cancer Research Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer, " said Robbie Finke, Director, Marketing and Corporate Sponsorship of The Breast Cancer Research Foundation. "We are proud to have the opportunity to partner with Crescent Moon to increase breast cancer awareness and allow Yoga/Pilates practitioners nationwide to contribute to breast cancer research."

For more information about Crescent Moon's bag designs and
other accessories, please visit the company online at .

About Crescent Moon

Crescent Moon is the premiere designer of innovative and
stylish bags and accessories designed for the Yoga, Pilates
and Spa enthusiast. The company is committed to the highest
quality standards in every design that it produces, from
their mat carriers, to their travel and weekend bags, to
their full line of Yoga/Pilates accessories. Leading
studios, spas and resorts continue to rely on Crescent Moon
to offer designs that entail the stylish innovation that
their customer base desires. The company offers the
strongest lifetime warranty in the industry on its entire
product line. Visit Crescent Moon at .

About The Breast Cancer Research Foundation

THE BREAST CANCER RESEARCH FOUNDATION was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical
and genetic research. The Foundation supports scientists at leading medical centers worldwide whose research is focused on achieving prevention and a cure for breast cancer in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. Over $18 million was awarded to the
2004-2005 grantees - 97 researchers across the U.S. and in Belgium, Canada, France, Israel, Spain, and the United Kingdom. Money magazine named BCRF one of America's eight
top charities. The Foundation has received the highest rating from Charity Navigator, four stars, for four consecutive years, which means BCRF has outperformed most other charities in America in efficiently managing its finances. For more information, visit .

(1) American Cancer Society.