Spread Peace One Step At A Time

Vancouver , October 2004


Canadian shoe designer John Fluevog delivers a new line of footwear this
fall called Peacemakers. Fluevog's reasoning for the new
line is simple, "The whole world is crying for peace. Rather
than wait for someone else to deliver it, I decided to make
shoes that would encourage people to become peacemakers by
walking the walk."

Making the world's most peaceful shoe is no easy task.
Fluevog, always rising to a challenge focused the line on
comfort and a glorious whimsical style to make a statement
for those who wear them and those who simply admire. The 50%
rubber and 50% all-natural latex sole features the names of
3 definitive peacemakers, Buddha, Gandhi and Jesus followed
by "YOU" to symbolize the wearer becoming an ambassador of
Peace. A quote from Matthew 5:9 "Blessed are the Peacemakers
for they shall be called Sons of God," appears alongside a
peace sign on the back of the heel. The youthful styles are
constructed from soft, tumbled leathers, shaped around a
cushioned latex insole.

The Peacemakers deliver a message about taking an initial
step in the long walk towards living in a world of Peace.
Worn appropriately at the yoga studio or on city streets,
Peacemakers act as a spiritual ground for those wanting to
be all accepting and hip at the same time. Style names such
as Teresa, Dalai, Mandela, John Paul and Luther King refer
to some real world peacemakers who have all lead by example.
Released at what couldn't be a better time in history, the
Peacemaker family promotes a message of unity that asks the
peacemaker within all of us to spread peace by walking, not

Prices range from $189 USD ($249 CAD) for a smart slip-on
shoe to $245 USD($329 CAD) for a lean mid-shin lace up boot.
Peacemakers can be viewed and purchased at one of eight
North American John Fluevog Shoes stores or online at


John Fluevog is an independent designer and retailer of
forward-thinking footwear. Since 1970 he has been steadfast
in creating unique soles for unique souls that have been
seen everywhere from the feet of Madonna to the runways of
high fashion.

You can find Fluevog's latest designes in his Chicago store located at
1539-41 N. Milwaukee Ave.
Phone: (773)772-1983