SPEEDO strikes Gold with their new Platinum Collection
By Erin Weinger

If the thought of trying on bathing suits is enough to make you want to move to Alaska for the summer, you are not alone. Each year women face the daunting challenge of finding the perfect piece of swimwear that not only flatters their body types but does it in a way that turns heads on the beach. Flattering swimwear no longer means having to suffer in un-stylish, matronly suits. This is where the new Platinum Collection from uber-swimwear company Speedo comes in.

This new collection by Speedo, whose suits are typically geared toward the athletic swimmer, features styles that will flatter your figure while making you look hot enough for the cover of the Sports Illustrated Swimsuit Edition (which, coincidentally, featured pieces from this sizzling new line in their 2005 issue.) Platinum Collection suits are as technologically advanced as they are pleasing to the eye, with all styles made from SpeedoSculpture®. This durable power-fabric streamlines the body, and is 35% more chlorine resistant than swimsuits made with traditional elastine. They also dry up to 50% faster, taking you from in the pool to sipping a daiquiri poolside in no time.

The collection features designs that are suitable for even the most self-conscious sun bathers, with conservative one-pieces and stylish tank-inis. But the real stars of the Platinum Collection, and our personal favorites, are the racy suits in frothy colors with platinum colored metal accents. One-pieces strategically cover just the right amount of skin- and not much more. The bikinis are sexy and strappy, with one style featuring wrap around strings for a designer-look. The Speedo Platinum Collection exudes chic elegance, with all pieces having clean lines and solid dreamsicle colors such as mint green, light blue, and black. One style features a simple floral print- one of the must-have looks of the season.

While loyal Speedo customers are used to the high quality of Speedo products, they may get slight sticker shock when picking up a Platinum Collection Suit. Since traditional Speedo suits are usually priced in the $80 range, the Platinum suits, starting at $140 are priced a little bit higher than usual. But the excellent fit, technologically advanced materials, and high-designer style make this new collection worth diving in for.

Speedo Platinum Collection swimwear is available at Speedo stores nationwide. Visit www.speedousa.com for more information.


Archive Bottom


Photo by Rudy Arias
Models Vanessa and Shannon
Cars from DriveFastBeSafe.com
Location Autobahn Country Club Joliet IL

_Advertising | Terms | Staff

_Copyright © 2004-2006 Chicago Fashion Magazine Corp. All rights reserved. Web Design Chicago



free hit counter