SMOOCHES
For.Play Cosmetics Introduces Revolutionary Single Use Lipstick
By Ann Canela


Want a lip quickie? Need lipstick but have no place to put it? For.Play Cosmetics is pleased to announce the arrival of Smooches Lip Quickies, a single use lipstick application that easily and conveniently replaces the bulk of a standard tube of color. Perfect for a girl’s night out, wedding day applications, travel, and exercise, Smooches fits all shapes and sizes of lips.

To apply Smooches, remove one of the individually sealed, hygienic wrappers, fold the applicator in half and “blot” on the lipstick.

"Smooches are convenient, fast and available in gorgeous shades," states Laura Wrasman, vice president, Smooches, LP.  "They fit all lip types and our launch colors have been chosen to work with any skin tone.  We are very excited about the upcoming months in which we will launch dozens of wonderful, rich colors.”

Customers can choose packaging based on their individual needs. The launch package is a sizzling red foil wrapper (30-pack retails for $9.99). Other packaging options include a convenient slender compact, a cool pocket slide dispenser, a stylish fabric/leather case and a sleek tin container. Refills for select packaging will be available. Initial shades are Pretty (a neutral pink for daytime wear), Pouty (a sensuous cocoa brown) and Pucker (a dramatic raisin brown).

“Smooches are the perfect product for women on-the-go,” states Laura Trafton, founder and CEO, For.Play Cosmetics and Smooches, LP. “With convenient, single-use applications, Smooches slips flat into the smallest handbag, cell phone holder, briefcase or wallet. Refreshing your lip color has never been easier. Using this cutting-edge cosmetic technology will change the way women think about lipstick.

Headquartered in Chicago , For.Play Cosmetics and Smooches Lip Quickies are available at smooches.com, forplaycosmetics.com, or by calling directly to 630-416-8397. Plans are underway to have products in-store by the holiday season of 2006.
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