Gen Art's Shop CHICago
By Anthony D., Contributing writer & photographer for Chicago Fashion Magazine

On Friday, September 23 rd, as part of the Chicago Focus 2005 events and for the 4 th installment , Gen Art and their sponsor, IN:CHICAGO SM Card from American Express, presented the "Shop Chicago" at the trendy W Hotel, city center on Adams St., in Chicago's loop.

It was impressive to see the huge lines of hundreds of fashionistas waiting to get into the W Hotel to preview the lineup of fashion designers, jewelers, shoes, make-up and massages, etc., that were distributed all over the second floor, in ballrooms 1 and 2 of the W Hotel.

Fashionistas were pampered with free massages, make-ups, complimentary martinis, wine and beer.

I really enjoyed networking with passionate fashionistas, like myself, including, Beth Kerson from Tate Custom Skin Care, Michelle Okia from Madison and Friends Clothing, Designer Erin Gallagher, His Staff, Kirsten Goede with Objets & Envy, Designer Alex with Ja Clothing, Cari Meyers with The Vintage Gypsy, Jewelry Designer, Beth Respess, Michelle Clemons with Pet & Pamper, Nordstrom's Make up artis ruth Armstrong, The Silver Room, Liz Meyer with the Silver Moon, Designer Lidia Wachowska, Designer Julie Clinger, Designer Maureen Longua, Designer Lara Miller, Designer Catherine Chamberlain, Designer Joelle Nadine, Designer Pam Pomilee, Director of Costumes Mark Botelho, Designer Kira McCarthy and many more…

I had a hand massage by Bliss, a Chicago retailer, I really liked it!

It was surreal: for a moment, I felt like I was at a New York Fashion District. People were so happy networking, drinking, talking & shopping with the designers and retailers of all kinds, from jewelry to scarves, shoes and of course, clothing for men and women.

I asked a couple of Designers, if they were, in fact, selling their goods at the Shop Chicago event, they said, "Yes we are!" People were buying right and left.

I think that Chicago has the talent, resources, and a magnificent city. Now with the clout of the City and major sponsors and media involved, we all are paving the way for the Windy City to become a World's Fashion Mecca, to be in the level of Paris , Milan or New York 's Fashion scene, in the near future.

I'm looking forward to be in another magnificent fashion event like Shop CHICago as part of Chicago Fashion Focus 2005.

Thank you to all that are involved and have the Passion for Fashion to make it happen!


About Gen Art

Gen Art is the leading Arts & Entertainment organization with offices in Chicago , Los Angeles , San Francisco , Miami and Chicago dedicated to promoting and supporting the best emerging talent in fashion, film, music and the visual arts. Created, in part, to propel the careers of up-and-coming fashion and accessories designers, Gen Arts fashion events have proven to be a successful launch pad for big names such as Zac Posen,Rebecca Taylor, Chaiken, Hollywould, Cloak, Rafé, Michelle Mason, and Shoshanna. Gen Art is currently celebrating its 12 th Anniversary of artistic/entertainment programming.


Contact Anthony D., Contributing writer & photographer for Chicago Fashion Magazine
W: www.CModeling. com
T: 773-501-8390

Check out the Shop Chicago photos at: