The stage is set for one of the most highly anticipated fashion events of the season, Gen Art’s “Fresh Faces in Fashion 2005,” presented by the new hip IN:CHICAGO Card by American Express, to be held on Thursday, September 29. Now in its third year in Chicago, the show promises to be the best ever in its new location on the Rooftop Terrace at Millenium Park. Gen Art’s Fresh Faces 2005 is the grand finale of Fashion Focus Chicago 2005, an 11-day celebration of Chicago’s fashion industry presented by the City of Chicago.

Gen Art, one of the nation’s leading arts and entertainment organizations, will present the Spring 2006 collections of seven emerging Chicago designers along a 60-foot runway traversing a soaring two-story high tent. A cocktail reception and accessories exhibition featuring the work of Chicago-based emerging jewelry and shoe designers will start at 7:00 p.m. with the live fashion show beginning at 8:30 p.m.

“Fresh Faces in Fashion is a spectacular opportunity to highlight emerging Chicago designers with up-front access for media and fashion influencers,” said Kelly Ryan O’Brien, Regional Director of Gen Art. “This is our anchor event that promotes Chicago ’s rising stars year after year.”

“Gen Art Fresh Faces in Fashion was created to speak to young, hip, urban Chicagoans, the exact same audience that is the inspiration for the IN:CHICAGO Card from American Express,” said Cynthia Somma , Director of Marketing for the IN: CHICAGO Card. “To be a sponsor of this extraordinary event is, by design, a perfect match.”

The Show

For the first time ever, the Spring 2006 designs by Allie Adams for Doris Ruth, Orlando Espinoza, Michelle Tan, Kent Nielsen, Shane Gabier, Lara Miller and Tom Bynum will be showcased to key fashion media, influential stylists, retail buyers, and Chicago ’s premier tastemakers. Fashions will preview the hottest trends in womenswear and menswear.

Jewelry designers Zoë Oliver and Jill Alberts and shoe designer Ifeanyi Chuku will display their collections during the cocktail hour offering guests first-hand access to the artists and their collections.

Previous Fresh Faces shows have launched the careers of Zac Posen, Chaiken, Rebecca Taylor, Milly by Michelle Smith and many more.

The Fresh Faces 2005 show on the Rooftop Terrace at Millenium Park will take place at 201 East Randolph. Access to the event is located on East Randolph. Regular tickets are $40/person and VIP seated tickets are $75/person with a discount for Gen Art members. Tickets are available at www.genart.org or by calling 312-229-1701. All ticket proceeds benefit the Gen Art Foundation.

Fashion Focus Chicago 2005

Gen Art’s Fresh Faces 2005 is part of Fashion Focus Chicago 2005, an 11-day celebration of Chicago’s fashion industry from September 19-29. Fashion Focus Chicago 2005 is presented by the City of Chicago and its sponsors, the IN:CHICAGO sm Card from American Express and the W Chicago – City Center in conjunction with various Chicago fashion industry organizations, schools, agencies and independent designers. For more information and complete event details, please visit www.fashionfocuschicago.com or call the Mayor’s Office of Special Events at (312) 744-3315.


The IN: CHICAGO Card , is the must-have item for Chicagoans in the know. This fee-free rewards-rich Credit Card from American Express will be available later this fall and is designed for young adults living in Chicago who want to tap into some of the city’s most happening clubs and concerts, swankiest restaurants, and in-demand events. The Card will be a first of its kind in the city of Chicago . To sign up for more information when the Card is available, visit www.inchicago.com.

About American Express

American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit www.americanexpress.com.

About the Gen Art Foundation

The Gen Art Foundation is a 501(c)(3) tax-exempt charity that supports emerging talent in the visual arts, fashion, music and film. The foundation provides educational programming for such talent in the form of seminars and networking events that assist designers in navigating the challenges they face in their respective industries. The foundation also provides direct grants to emerging talent in connection with specific Gen Art programs. The foundation also works with Gen Art to ensure that all opportunities for emerging talent at Gen Art events are free of charge to the talent, leaving the participating talent able to focus their energies solely on producing their work.