GEN ART’S SHOP CHICAGO
PRESENTED BY THE IN:CHICAGO SM CARD FROM AMERICAN EXPRESS, TO SHOWCASE THE WARES OF EMERGING FASHION DESIGNERS FOR CONSUMERS


TO TAKE PLACE DURING CHICAGO FASHION FOCUS WEEK, EVENT WILL HAVE NO ADMISSION CHARGE AND SUPPORTS CHICAGO ’S FASHION COMMUNITY

 

Chicago , Il August 17, 2005 – Continuing its mission of supporting and showcasing emerging fashion talent, Gen Art’s unique shopping experience, Shop CHICago, presented by the IN:CHICAGO SM Card from American Express, will return during Chicago Fashion Focus Week for its 4 th installment. Men and women will have the rare opportunity to buy accessories and clothing directly from the best emerging Chicago designers and boutiques, whilst sipping cocktails and receiving a variety of beauty treatments. Gen Art Shop CHICago will be held on September 23, 2005 from 5-10pm at the W Chicago – City Center at 172 West Adams Street .

 

Shop CHICago will feature more than 40 emerging accessories and women’s clothing designers and top Chicago boutiques. Guests can shop for the latest styles and get make-up applications, skincare consultations, paraffin waxes and more from Beauty on Call as well as pick up gift bags filled with must-have products for the modern fashionista and her man – all in a fun and interactive environment and at no cost to attend!

The event will also includean open bar sponsored by Beck’s Premium Light and Boru Vodka, with additional support provided by Acura, Red Diamond Wines , Domaine Ste Michelle, Chicago Magazine and Red Eye . Shoppers will enjoy the sounds of DJ Miki who will spin as they shop the evening away!

The event is open to the public. RSVP is required from each attendee to www.genart.org.

Fashion Focus Chicago 2005

Gen Art’s Fresh Faces 2005 is part of Fashion Focus Chicago 2005, an 11-day celebration of Chicago ’s fashion industry from September 19-29. Fashion Focus Chicago 2005 is presented by the City of Chicago and its sponsors, the IN:CHICAGO SM Card from American Express and the W Chicago – City Center in conjunction with various Chicago fashion industry organizations, schools, agencies and independent designers. For more information and complete event details, please visit www.fashionfocuschicago.com or call the Mayor’s Office of Special Events at (312) 744-3315.

About IN: CHICAGO

The IN:CHICAGO SM Card , is the must have item for Chicagoans in the know. This fee-free rewards-rich Credit Card from American Express is designed for young adults living in Chicago who want to tap into some of the city’s most happening clubs and concerts, swankiest restaurants, and in-demand events. The Card will be the first of its kind in the city of Chicago . To sign up for more information when the Card is available, visit www.inchicago.com .

About American Express

American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Checks, travel, financial planning, investment products, insurance and international banking. For more information, visit www.americanexpress.com.

About Gen Art

Gen Art is the leading Arts & Entertainment organization with offices in Chicago , Los Angeles , San Francisco , Miami and Chicago dedicated to promoting and supporting the best emerging talent in fashion, film, music and the visual arts. Created, in part, to propel the careers of up-and-coming fashion and accessories designers, Gen Arts fashion events have proven to be a successful launch pad for big names such as Zac Posen, Rebecca Taylor, Chaiken, Hollywould, Cloak, Rafé, Michelle Mason , and Shoshanna. Gen Art is currently celebrating its 12 th Anniversary of artistic/entertainment programming. For more information on the organization, please visit www.genart.org.

 

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