Through an edgy, high-impact, visual advertising campaign using print, outdoor, in-store and direct mail communication vehicles, we attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle. We also offer a line of merchandise branded with the distinctive bebe logo to increase brand awareness.

Within our stores and through our online store, we seek to create an upscale, inviting boutique environment that further enhances the bebe brand and builds customer loyalty and demand for bebe merchandise. Furthermore, we train our sales associates to be responsive and knowledgeable and encourage them to reflect the bebe image.

Trend-setting celebrities are among bebe's fashionable clientele list. They include Britney Spears, Destiny's Child, Melissa Joan Hart, Sarah Michelle Gellar, Vivica A. Fox, Jennifer Lopez, Michelle Rodriguez, Alicia Keys and Sheryl Crow.

bebe fashions have also been featured in numerous hit television shows, including "Alias," "Charmed," "Buffy the Vampire Slayer," "The Sopranos," "Sex and the City," "Will & Grace," MTV and VH1, as well as newcomers "Fastlane," "Girls Club," "CSI: Miami" and "American Idol."