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Jerbas Pereira

 

Jarbas Pereira, a native of Brazil, moved to Atlanta in 1987.   In 1995, he began studying fashion design at the American InterContinental University. Also in 1995, Jarbas launched his career as a freelance designer.

 

“I love costuming as an idea because you can completely forget about rules and concentrate your efforts on color, shape, and texture. In costuming, ‘very little’ does not work.”

 

In 1996, he started his business and concentrated mainly on elaborate costumes such as those worn by crewmembers during the Carnival season in his homeland of Brazil. He also designed costumes for the closing ceremonies of the 1996 Paralympic Games in Atlanta. By 1997, he began experimenting with eveningwear.  He worked with the concept of a wardrobe of interrelated pieces that all shared certain design similarities.

 

In May 1998, he produced a show titled “New Vibes” at the 14th Street Playhouse Theater in Atlanta. The show was aimed at suggesting clothing as visual art rather than being utilitarian. The theme demonstrated an evolution from beaded dresses to feathered costumes.  The costumes in this show reflected the traditional and ornate styling of his Brazilian heritage.

 

“First I select a story, which becomes a concept or theme for my fashion show. Then I travel to get more ideas for the fashion show. After the conception for the show is complete, then I start designing the costumes that relate to the story. Once the costumes are ready, I finish it with the colors and fabric.”

 

In 2000, Jarbas Pereira graduated with a degree in Fashion Design from American InterContinental University and became a fashion writer for “The Brazilian Journal” in Atlanta. Later that year, he was invited to exhibit his costumes in the atrium of Hartsfield International Airport in Atlanta, Georgia.

 

“I like to incorporate different cultures into my clothes. I want people to learn about other cultures.”

 

In 2002, Jarbas Pereira presented “Distortion”. This show launched his eveningwear, sportswear, and costumewear.

 

The sportswear collection had a unisex appeal, and everything was embellished with the JP silver signature. The colors were classic and the fit comfortable. The eveningwear had elegant dresses created with elaborate fabrics. Fit and flare, short and long were the dominant silhouette in this collection. The costumewear was a dazzling showcase of colors and feathers. Among the costumes featured in the show was "Apocalypse," standing 13 feet tall by 13 feet wide and featuring almost 2100 vibrant colorful ostrich and peacock feathers. It is, without a doubt, a costume with a statement of extravagance.


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